Wonder Women: Rebecca Seidenberg


I could not be more excited to share with you the first of many Wonder Women I’ll be featuring on the blog. Meet your new girl boss crush, Rebecca Seidenberg. Rebecca is not only a fierce and loving mommy and wife, she’s also a longtime fashion lover about to open her very first store. She gave me the grand tour of the space, which is currently filled with boxes and tape and cardboard, and still one of the most beautiful stores I’ve ever been in. It’s the perfect mix of old and new, with gorgeous 200-year-old architecture and Rebecca’s custom made mirrors and gold hardware. For a store to look this beautiful without clothes, I’m counting down the days until the spring opening, when I can see the place open for business.


From the beginning, Rebecca has always been headstrong about what she wants and prioritizing her dreams. She was in school for business, and found herself bored and unhappy. Instead of sitting around, she got to work. As a former Miss New Jersey America’s National Teenager, Rebecca had won a scholarship, and she was ready to put it to use. She told her parents after she had already handled everything, explaining she was now going to be attending the Art Institute of Fort Lauderdale. And that’s exactly where she was meant to be.

“It wasn’t school for me, I loved it. I just loved being part of it.” She was then working as a manager at Eye of the Needle, a clothing boutique in Palm Beach and she realized, “This is it. This is what I want to do.” Rebecca had absolutely found her calling. “I just loved it, I love being around people, I love being around fashion in general, I love the interaction with people on a daily basis."


Cupid intervened, and Rebecca met her husband, celebrated NHL defenseman Dennis Seidenberg. She found herself moving back to New Jersey, and sixteen years, six different teams, and three children later, Rebecca’s first priority was (understandably) being a wife and mother. They moved to Long Island (go Isles!), and Rebecca decided to explore another interest of hers. She got her real estate license, but soon realized her heart wasn’t fully in it. Then it hit her. She thought, “No, I really want to do what I’ve always wanted to do… I want to open a store.” She told her husband, “Babe! This is what I want to do,” and immediately got to work. She started researching what needed to be done, looking for a space, and things started moving, and fast. Today she’s putting the finishing touches on plans to open her store, Off Seids, in March. 

Hockey fans may know Dennis Seidenberg’s nickname in the league is “Seids”.  “I’m always saying things that are a little off,” Rebecca says with a laugh, “so he’s Seids, and I’m Off Seids.” It should also be noted that “offsides” is a hockey term, which just makes this even better. When it came time for Rebecca to decide what she wanted to name the store, the answer was obvious. “Off Seids,” she says, “it’s perfect!"

While the official opening is a month away, Rebecca’s holding off on a grand opening until early fall. “Fall fashion is much more fun than summer fashion. There’s a lot more you can do with jackets and sweaters and scarves and accessories, so I thought why not save the opening for back-to-school?” That’s not to say things will be quiet at Off Seids before September. Friends have already flocked to Rebecca inquiring about hosting private parties, which she is more than happy to provide. Mostly, she’s just excited to finally have people in the store. Her home is filled with boxes of clothes awaiting the custom racks that will be put into the store in late February. Filling those boxes are functional streetwear, everyday wear, but she’ll also be providing really special pieces. She’s working towards “a place where you can come and find everything.” Menswear, women’s clothing, and some children's clothing, at the request of her own kids. 

While everything is coming together, Rebecca is so grateful to have such a supportive partner. “My husband has helped me out so much. He really stepped up and has been doing a lot more cooking than he used to do. He goes to the grocery store a lot for me, just picking up where I’ve been slacking. He’s really helped me with a lot of the household stuff.” With a store opening just weeks away, Rebecca’s life has been filled with going into the city, visiting showrooms, and discovering brands. She wants a place filled with things you haven’t seen before. As grateful as she is that her husband has been so willing to divide and conquer, designated family time is not something Rebecca is willing to compromise on. “I made a promise to myself that I wouldn’t miss my kids’ sports or gymnastics. My son plays hockey, so I’m still making sure I’m going to all his tournaments and my daughter’s gymnastics meets. I’ll make sure I get all my stuff done and after 3:30, I’m off. I try to keep the family time just family time.” But that doesn’t stop Rebecca from waking up at 3am, working for an hour, then going back to sleep.

Her daughter was actually the one who pushed Rebecca to finally pull the trigger and open a store. When her daughter was in third grade, she told Rebecca, “You know, Papa has a better job than you. He’s famous.” Taken aback, Rebecca told her daughter that she has the best job, raising and taking care of her children. That moment was a game changer for Rebecca. “I was like, okay it’s my time to make my kids proud of me. Just to see them see me working so hard to achieve my goal, it means so much to me. I’m showing them you can do anything you want, anything you put your mind to."

Rebecca defines a "Wonder Woman” as someone who sees goals, and stops at nothing to achieve them. “If you have a goal, you do whatever you have to do to reach that goal. I may wake up in the middle of the night just because I have something on my mind but I’m doing it so that I’m staying true to myself and so that my goals can come into fruition.” When I asked Rebecca if there was anything else she wanted you guys to know, her store manager Danielle shouted from the back, “Tell them that you’re a boss ass bitch!” She’s got that right. 

You can head over to @offseidsclothing on Instagram and send Rebecca all the love and support. Thanks so much for reading, and I can’t wait to introduce you to more Wonder Women.

You are stronger than you believe. You have greater powers than you know.
— Wonder Woman